Business highly depends on customers and their ongoing interest in your products and services. If something fails, customer service is the first place they turn to, and the way you manage their complaints can make a world of difference in a brand’s success. So, what are some ways to improve customer service?

PissedConsumer.com invited a Ph.D. in Marketing, Richard J. George, to a video interview to talk about marketing strategies and customer service. Dr. George is a Professor of Food Marketing at Saint Joseph’s University and has over 40 years of experience in marketing.

Read more: Expert Tips to Improve Customer Service @ PissedConsumer Help Center