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Dr. G. Honored with BW 'Favorite Professors'
Saint Joseph's students know they can call on Richard George for advice any time, except during the summer when he's off playing with dolphins...Read more of the Business Week article.
Childhood Obesity
Early this decade obesity was declared a global epidemic, and the nutritional value and marketing practices to children of branded food products were declared causative factors...Download the full text.
The Past and Present Landscape of Food Wholesaling
This research report is available for download directly from the FMI website.
Food Marketing Expert
Customer Service Expert
I consider myself a food marketing expert based on working in the food marketing vineyards for over thirty years, as author, consultant, researcher, consumer products brand manager, mentor, expert witness, but mostly as an observer and professor of food marketing.
My areas of expertise are food marketing strategy, consumer behavior, retailing, and customer service.
I have authored or co-authored seven books on food marketing strategy, trends, customer service, and focus group research.
I am passionate about food marketing strategy and customer service. My approach to food marketing strategy is comparable to a chess game. The secret is to outthink your competitor.
I have developed ten rules of strategy, e.g., Rule 2: Know What's Under Your Umbrella, Rule 4: Know Your Playing Field, Rule 5: Know Who You Are Playing Against. These rules and others are invaluable if you want to avoid an "ad hoc" approach to developing a winning marketing strategy.
As for customer service, Rule 3: Get and Stay Close to the Customer, has been the impetus for my research and writings on customer service.
I have co-authored two books on customer service and have written two consumer guides to enable customers to get what they want (and deserve).
My web site provides an overview of some of the things that may be of interest to you and your organization. If I can assist you in any of the areas noted here or any related aspects of food marketing please call or e-mail me.
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View My Comments as a Brain Trust Panelist for 
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“Dr. George... you have created a thought provoking presentation that relates theory to practical business situations. Your ability to combine humor with fact assisted in driving home the essential marketing tools that have made many successful companies over the decade.”
Rick Kirkpatrick, Uncle Ben's, Inc.
“We met at the Acosta Marketing Meeting held at SJU this past August when you spoke to our group. I have to say, in all the years that we have surveyed the group asking for opinions and thoughts, we have never had 100% thought the speaker was great, until this year. You received extremely high marks from everyone in the group. You were informative and never for a moment boring. We enjoyed your presentation immensely.”
Kathy L. Chandler, Acosta Sales & Marketing
Click Here for more Testimonials
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Purchase from Amazon.com
Order Direct from rjgeorge.com
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