Food Marketing Expert, Customer Service Expert

Recent Press

I consider myself a food marketing expert based on working in the food marketing vineyards for over thirty years, as author, consultant, researcher, consumer products brand manager, mentor, expert witness, but mostly as an observer and professor of food marketing.

My areas of expertise are food marketing strategy, consumer behavior, retailing, and customer service. I have authored or co-authored ten books on food marketing strategy, trends, customer service, and focus group research.

I am passionate about food marketing strategy and customer service. My approach to food marketing strategy is comparable to a chess game. The secret is to out-think your competitor.

I have developed ten rules of strategy, e.g., Rule 2: Know What’s Under Your Umbrella, Rule 4: Know Your Playing Field, Rule 5: Know Who You Are Playing Against. These rules and others are invaluable if you want to avoid an “ad hoc” approach to developing a winning marketing strategy.

As for customer service, Rule 3: Get and Stay Close to the Customer, has been the impetus for my research and writings on customer service.

I have co-authored two books on customer service and have written three consumer guides to enable customers to get what they want (and deserve).

My web site provides an overview of some of the things that may be of interest to you and your organization. If I can assist you in any of the areas noted here or any related aspects of food marketing please call or e-mail me.

Featured Posts

“Dr. G. Voted Haub School of Business ‘Top Prof’ by Students” Hawk, Connie Lunanuova ’16, Features Editor, April 8, 2014

April 28 2014 No Commented

“Nothing matches Hawk Hill!” These words, said by Richard George, Ph.D., professor of food marketing, underscore George’s long-term...

Continue Reading...

Dr. George Receives Tengelmann Award for Distinguished Teaching and Research

September 29 2013 No Commented
george-award-th

Awarded at Commencement 2013 Dr. Richard George, Professor of Food Marketing, will receive the Tengelmann Award for Distinguished...

Continue Reading...

Collaboration Works! Distributor – Manufacturer Pilot Yields Increased Sales and Supply Chain Efficiencies

October 10 2012 No Commented
collaboration

The foodservice industry has witnessed dramatic change in the last few years. Since the onset of the recession, the industry has seen...

Continue Reading...

123.eat: A Nutrition Education Toolkit for Children and Their Families

February 27 2012 one Commented
123eat

The “epidemic” in childhood obesity has been attributed to various factors: increases in television and computer game use;...

Continue Reading...

IFDA Peck Fellowship – Mature Millennials v Mature Baby Boomers

September 14 2011 No Commented
ifda_peck2

This research is an attempt to better understand the older members of Generation Y and to compare their foodservice attitudes and...

Continue Reading...

Dr. G. Honored with BW ‘Favorite Professors’

June 4 2009 No Commented
43

Saint Joseph’s students know they can call on Richard George for advice any time, except during the summer when he’s off...

Continue Reading...