Starbucks started selling its pumpkin spice latte Tuesday, as the Philadelphia region’s heat index hit the 90s, Anthony R. Wood, Philadelphia Inquirer, August 30, 2022.

  • “Yes, it’s mighty hot, but so is the competition in the preseason coffee-product university.”
  • “The season jump-start is likely a “competitive response” to convenience stores, such as Wawa, which has its own pumpkin-spice arsenal, and other quick-service food places that are marketing their own varieties.”