Will a healthier Wawa be a more successful Wawa? Matthew Stern, RetailWire, April 19,2019.

July 20 2019 No Commented

Wawa has constantly reinvented itself, from a traditional c-store based on its roots as a dairy farm with the usual emergency items like bathroom tissue, ketchup and the like, to its Florida stores which look more like fast casual restaurants. The first Wawa opened 55 years ago this week and the first Florida Wawa opened in 2012.
The original thinking was to replicate its northern successes in the Sunshine state. Instead, it pioneered the c-store of the future with the aforementioned focus on meal solutions.
Going forward, its emphasis on heath and wellness, combined with its focus on the two younger generation represents its latest reinvention of the customer experience.
Given my knowledge of the Wawa leadership team, I have few concerns. I think it will continue to use technology to enhance the customer’s interactions with its offerings. Delivery will become an everyday option. The biggest challenge will be the ability to provide the variety of chef-driven meal and beverage solutions within the space and time constraints of its stores and customers.
Reinvention is its way of life.