Why Peapod, America’s First Online Grocer, Will Abandon the Midwest. Tom Ryan, Forbes, February 27, 2020

July 19 2020 No Commented
  • This is a good example of strategic retreat.
  • The godfather of home delivery recognized the variables to keep its operations profitable and growing.
  • The Midwest operation was responsible for less than 9 percent of Peapod’s sales and I suspect it was not profitable.
  • Given the changing marketplace in the Midwest noted in the article, Peapod retreating to its comfort zone on the East Coast makes strategic and financial sense.
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