Why Peapod, America’s First Online Grocer, Will Abandon the Midwest. Tom Ryan, Forbes, February 27, 2020

July 19 2020 No Commented

This is a good example of strategic retreat.
The godfather of home delivery recognized the variables to keep its operations profitable and growing.
The Midwest operation was responsible for less than 9 percent of Peapod’s sales and I suspect it was not profitable.
Given the changing marketplace in the Midwest noted in the article, Peapod retreating to its comfort zone on the East Coast makes strategic and financial sense.