“The Curious Case of Summer’s Hottest Food Item: The Pretzel Roll” Gretchen Gavett, Harvard Business Review, September 23, 2013.

September 23 2013 No Commented
  • “The history of the pretzel, of course, stretches through Germany and France. “It’s been around since 6 AD, if  you were in Bavaria, you would get it everywhere.”
  • “I am only surprised the pretzel bread trend didn’t happen sooner.   I don’t think it’s a big deal.”
  • “The same old pastrami and rye gets boring,” he says. “The salty taste and the texture [of pretzel buns] make it a party in your mouth.”
  • “You can be sure that fast food restaurants are already onto what’s next. They’re always one step ahead.”
  • “But always careful to maintain a balance.  We like new things, but we like equilibrium. We like tension, but not too much. We’re always throwing a party for our mouth.”
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