Kroger Ups The Ante With 30-Minute Delivery Needed By No One Is Sure Who. Matthew Stern, Forbes, June 25, 2019

July 25 2019 No Commented

Upping the speed on last-mile delivery has been a perennial theme as brick-and-mortar retailers try to keep up with and surpass the service level offered by Amazon.com.
Some members of the BrainTrust, though, noted that 30 minutes could be raising the bar too high.
“Even Domino’s abandoned the 30 minutes or less guarantee for a variety of reasons, not the least of which was a public perception of safety.”