How to Reopen Restaurants? McDonald’s Has a Playbook. George Anderson, Forbes, May 15, 2020

July 19 2020 No Commented

Kudos to McDonald’s for developing a playbook which other restaurants, particularly independent operators, could copy, modify and implement to meet their particular operational needs.
The playbook is complete and provides many options to franchisees.
The key is worker protection and customer perception that the eat-in option is not only safe, but more pleasant than in-vehicle dining.
We will never return to normal.
However, the question is what will the “new” normal look like after this crazy time in our lives.
Give McDonald’s credit for its leadership position on developing an inside seating game plan that attempts to address the new normal.