How to Reopen Restaurants? McDonald’s Has a Playbook. George Anderson, Forbes, May 15, 2020

July 19 2020 No Commented
  • Kudos to McDonald’s for developing a playbook which other restaurants, particularly independent operators, could copy, modify and implement to meet their particular operational needs.
  • The playbook is complete and provides many options to franchisees.
  • The key is worker protection and customer perception that the eat-in option is not only safe, but more pleasant than in-vehicle dining.
  • We will never return to normal.
  • However, the question is what will the “new” normal look like after this crazy time in our lives.
  • Give McDonald’s credit for its leadership position on developing an inside seating game plan that attempts to address the new normal.
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