Thank you for your continued commitment to our food industry and your willingness to engage the production agriculture sector in the movement to better educate consumers about where their food comes from.”

“Dr. George is a great professor with a lot of experience in the food marketing field. He brings real life examples and issues into the classroom, promotes creativity and outside the box thinking. I’ve never had a teacher with more energy and enthusiasm for the subject! Definitely recommend!”

“Professor George is enthusiastic and definately enjoys teaching students. He definately keeps your attention for the whole time which is good especially since I had him for a 3 hour night class. He is a fair grader and gets to know his students. I would definately recommend taking him.”

“The best teacher I have had at SJU…his energy really helps during a long night class and he cares about every one of his students.”

“The most entertaining class I’ve had at St. Joe’s. Discussion in class was really useful to bring up as conversation during interviews. Highly reccomended.”

“Great teacher with a lot of experience that he incorporates in the classroom. He wrote the book used in class so he knows it inside and out, which helps. He knows how to not make it boring by bringing in current, real world examples to apply to what we’re learning. I would highly recommend taking. No tests, just class participation and two papers.”

“The best teacher i’ve ever had. TAKE HIM! Class is fun!”

“He is the nicest guy you will ever meet. He is really smart and knowledgable about the business. Interesting stories.”

“Every food marketing major should take him. He has a lot to offer you. you will succeed in the market just by listening to his success stories. He gets paid hundreds of dollars a day to speak..and you can have it for free..well for 38,000 a yr!”

What food attributes drive minority adolescents’ food choices? What do these adolescents consume during the school day in terms of “energy” dense versus “nutrient” dense foods? What knowledge do their parents or guardians’ have regarding their food consumption during the school day? What “energy” and “nutrient” dense foods are available on school premises? Adolescents are human “eating and drinking machines.” As such they represent a significant opportunity for food providers. Alternatively, the childhood obesity crisis especially minority youth represents a real crisis to school administrators and school food providers. School administrators and food providers need to better understand what drives these young consumers in order to keep them as customers and avoid a potential backlash from parents, the community, and public policy makers. This paper reports the findings of a study on African-American adolescents and food, specifically their attitudes, constraints and behaviors during the school day. The study is based on data collected in two Philadelphia, PA public schools–one middle schools and one high school—with very high African-American student presence. Three areas of the findings have implications for improving the school day diet of African-American adolescents. These are related first to the parental role in constraining what students eat during the school day. Second, the sensory reality food providers must factor into any change in menus. Lastly, the nutrition standards need to be addressed during the instructional day.

Mature Millennials

Author: FMI Research

Year Published: 2009

Description:
This report takes an in-depth look at the older members of Generation Y, which have been labeled as the Mature Millennials. In particular, food retailers can benefit from understanding the lifestyles, food eating behaviors, as well as the food shopping attitudes and behaviors of this population that will rival the Baby Boomers in terms of the scope and depth of their influence on American food retailing.

Specifically, the study collected the following information:

• Meal and snack consumption (weekday vs. weekend)
• Source of meals and snacks (weekday vs. weekend)
• Food shopping alternatives
• Food shopping frequency
• Food shopping spending
• Food shopping importance factors
• Food shopping/eating psychology

Developed in cooperation with St. Joseph’s University, this report is the final installment of the three-year Gerald E. Peck research fellowship.

Winning Marketing Strategy

by Richard J. George & John L. Stanton

Raphel Publishing, Atlantic City, NJ (2009)

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