“Bridging the Social Media Gap.” Grocery Headquarters, December 2011.

March 14 2012 No Commented

“Grocers need to tailor their social media outreach to older members of the Gen Y and Baby Boomer generations.”
“Food retailers can use these websites to recruit the best and brightest. Consumers are using these websites to act as an instant messenger for disseminating tales of dissatisfaction and attempted complaint resolution.”
“These social site represent the modern day equivalent of the “back yard fence” where neighbors used to share information, opinions, and recommendations.”
“The “wired” food retail operator who monitors these sites and engages the customer in a dialogue is in the position to strengthen and, in many cases, to develop a relationship as a caring, responsive marketer.”