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18th May 2013
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From Dr. George's RetailWire Blog
- CPGmatters: Frito-Lay Outlines 'Extreme' Shift in Marketing Approach
- Will Sears Strike Gold With Lease-to-Own Program?
- Will the Marketplace Fairness Act Hurt Online Sales?
Featured Books
Winning Marketing Strategy: The Rules
by Richard J. George & John L. Stanton, Raphel Publishing, Atlantic City, NJ (2009)
$24.95 plus $2.50 shipping and handling
Order Direct from rjgeorge.com
Winning Customer Rules
by Richard J. George
RJG Associates, Avalon, NJ (2009)
$9.95 plus $2.50 shipping and handling
Delightful Customer Service: 12 Steps to a Better Bottom Line
by Richard George & John Stanton
SLC Publishing
Sewell, NJ (2005)
$24.95 plus $2.50 shipping and handling
