Competitive analysis and the Walmart Effect. Report in progress.

Definition of competition.  Report delivered.

Shopper and consumer deception at retail and foodservice.  Report delivered and testimony provided.

Analysis to determine the marketing merits of a class of trade dispute between Plaintiff and Pepsi Bottling Group. Oral opinion provided.

Analysis to determine causation of Plaintiff’s business problems in the grocery business. Report delivered. Awaiting trial.

Analysis to determine the conceptual and practical soundness of a new product development plan as well as an analysis of the probability of market success. Report delivered. Testified at preliminary hearing. Settled.

Analysis to determine if the defendant’s action of hiring a Pfizer employee to develop the strategy of a competing Novartis product, compromised the brand strategy and the potential for the Pfizer brand’s market success. Report delivered.

Initial research to measure and prove loss of business opportunity. Report delivered.

Analysis and report of the marketing implications associated with the use by The Earthgrains Company of the brand name “Break ‘n Bake” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

Analysis and report of the marketing implications associated with the use by Nestle USA, Inc. of the phrase “Just Break – & Bake!” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.