Mature Millennials

Author: FMI Research

Year Published: 2009

Description:
This report takes an in-depth look at the older members of Generation Y, which have been labeled as the Mature Millennials. In particular, food retailers can benefit from understanding the lifestyles, food eating behaviors, as well as the food shopping attitudes and behaviors of this population that will rival the Baby Boomers in terms of the scope and depth of their influence on American food retailing.

Specifically, the study collected the following information:

• Meal and snack consumption (weekday vs. weekend)
• Source of meals and snacks (weekday vs. weekend)
• Food shopping alternatives
• Food shopping frequency
• Food shopping spending
• Food shopping importance factors
• Food shopping/eating psychology

Developed in cooperation with St. Joseph’s University, this report is the final installment of the three-year Gerald E. Peck research fellowship.