Winning Marketing Strategy: The Rules
Winning Marketing Strategy
by Richard J. George & John L. Stanton
Raphel Publishing, Atlantic City, NJ (2009)
$24.95 plus $2.50 shipping and handling
Order Direct from rjgeorge.com
9th March 2010
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From Dr. George's RetailWire Blog
- CPGmatters: Generalizations Don't Work Because Shopper Behavior Varies - dunnhumby
- Former Ukrop's Ban Fundraising Outside of Stores
- Supermarkets on Tap
Featured Books
Winning Marketing Strategy: The Rules
Winning Marketing Strategy
by Richard J. George & John L. Stanton
Raphel Publishing, Atlantic City, NJ (2009)
$24.95 plus $2.50 shipping and handling
Order Direct from rjgeorge.com
Winning Customer Rules
by Richard J. George
RJG Associates, Avalon, NJ (2009)
$9.95 plus $2.50 shipping and handling
Delightful Customer Service: 12 Steps to a Better Bottom Line
by Richard George & John Stanton
SLC Publishing
Sewell, NJ (2005)
$24.95 plus $2.50 shipping and handling
