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Curious how independents like their wholesalers? Whether IOs use wholesaler-provided services such as merchandising, advertising and category management programs and how they rate them?

This report provides all the insights into the wholesaler-independent relationship. Developed in cooperation with St. Joseph’s university and based on input from almost 150 independents across the country, this study includes:

• a market overview including sales gains and key operating benchmarks 
• a review of the wholesaler relationship in years and service orientation 
• reasons for selecting the primary wholesaler 
• usage levels of dozens of typical wholesaler-provided services and satisfaction levels
• budget allocation across support services 
• willingness to recommend the primary wholesaler 
• overall satisfaction with the primary wholesaler