The key to new product success is watershed products that break boundaries and redefine categories. Developing such products requires innovation. Innovation is about economic growth, creating wealth, creating consumer value, and driving sales. Innovation is about discovering what is possible; going beyond current category boundaries; the application of imagination, willpower and perseverance. It’s about solving problems that consumers do not yet realize exist.

Companies cannot grow through cost reduction and reengineering alone. Innovation is the key element in providing aggressive top-line growth, and for increasing bottom-line results. This interactive session will highlight the four growth paths to achieving product and service innovation. Attendees will be challenged to identify opportunities for innovation within their organizations. In addition, a framework will be introduced for evaluating and implementing break-through ideas that can lead to commercial development and profitable growth.