Shopping may be Americans’ favorite pastime, but many shoppers don’t even know the rules of the game. Companies and their customers are both frustrated by the shopping process. For example, what’s the most important thing to know before you buy something? How reliable are brand names if you’re looking for quality? How can you get results when you complain about an item? Your answers can indicate whether you’re a skilled survivor in the shopping world, or whether you need a guide to rescue you. Sometimes the most expensive item may be the best for you, and at other times, the cheapest may work.

The people who play smart and win at the game of shopping know what they want, prepare properly, and follow through until they’re satisfied. This lively presentation, filled with lots of examples, details a seven-step approach that starts with knowing what you want and ends with making sure you got it. (Book Available)