Channels are not blurring; for consumers channel distinctions no longer exist. Today’s consumer purchases food whenever and wherever “hunger and convenience collide.” In this presentation a variety of food shopping alternatives will be introduced and discussed. Everyone knows about club stores, drug stores, and limited assortment stores and their efforts to attract the traditional supermarket shopper. However, what about the efforts of Home Depot; Bed, Bath & Beyond, Jack in the Box, Little Leprechaun Academy, and others who are offering groceries and meals as part of their differentiating strategy?

This seminar will identify these and other such threats to the traditional supermarket. Next, a variety of strategies and tactics to confront or to take advantage of these new players will be discussed. Seminar attendees will leave with a new sense of who are the real competitors, as well as some ideas as to how to deal with these “food interlopers.”