Everyone knows that men and women are different. However, when it comes to food shopping we tend to treat them the same. This seminar will present findings from a recent national research study that highlights significant differences between the sexes when it comes to their perceptions and expectations from their favorite supermarket.

This seminar will highlight these differences (as well as the meaningful similarities) and will present some strategic and tactical opportunities to capitalize on the uniqueness of the sexes in order to provide your supermarket with a differential advantage. Workshop attendees will be invited to participate in the workshop by identifying what they perceive to be the relevant differences. In addition, attendees will be asked to share their ideas and the accompanying results from their attempts to delight the two sexes.