“Kroger turns 125.” Richard Turcsik, Grocery Headquarters, April 2008.

May 5 2009 No Commented

“Here it is 125 years since Barney Kroger started the company and they are still adding value by looking at customization as it fits a particular market.”
“Kroger has recognized that unless there is a compelling reason to change the banner, that all retailing is local.”
“As their private lable program has evolved, Kroger recognized that private label allows them to think like a brand and act like a retailer.
“A lot of retailers still think that brands are those things that you put on the shelf. Kroger says we’re a brand, and the products on our shelves reflect that.”