“Delighting Baby Boomers.” Food Forum, Grocery Headquarters, February 2008.
- “A very real opportunity presents itself to supermarket managers who want to improve the customer service experience for baby boomers.”
- “Cosmetic changes are not enough. Nor will a ‘one size fits all’ approach work.”
- “Supermarkets need to understand the specific needs of baby boomers and then develop their unique approach to customer service.”
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by Richard George & John Stanton