“Something for Nothing.” Karen M. Kroll, Executive Suite, NRF Stores, April 2012.

April 1 2012 No Commented

“The most difficult aspect to marketing is getting the customer to try the product, especially if they don’t know it.”
“Retailers offering product samples is a way to differentiate themselves, showing that they are current and contemporary.”
“Sampling most effective when two criteria are met: 1. the product is significantly better than current offerings, 2. when the product is difficult to describe, e.g., see and taste positive differences.”
“All selling is theater. Sample in an area of the store that is well-lit and comfortable to the consumer. Make it a show.”
“While the benefits of product sampling to the manufacturer are fairly clear, the retailer also benefits from sampling. Hosting product demonstrations creates a sense of excitement. Sampling is like Christmas and our birthdays.”