“A Fresh Eye on Convenience Store Food.” Susan Krashinsky, The Globe and Mail, May 10, 2012.

May 10 2012 No Commented
  • “The look and feel of a store is crucial to the  overall marketing strategy, because convenience stores rely much more on in-store marketing, and less on outside advertising, than traditional retailers do.”
  • “People are always in there anyway buying this or that. Now you have to convert them. It is not about getting them into the store, it is about convincing them that, ‘Hey, this may be my place for dinner.'”
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